How I Landed My Work on HGTV’s Fixer Upper

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“How did you get your artwork on the show??” This is one of the most common questions I get from people who find out my work has been on the show, Fixer Upper. But really, It was very simple. I’ll break it down for you.

Do Some Research

The weekend before I sent that first email to the folks at Fixer Upper, I binge watched the show. I had never seen it before but had watched it at the suggestion of my husband and mother-in-law. Like everyone else, I was hooked. By watching the show (more like obsessing over!), it gave me some context and a sense of whether or not my work would fit in. Obviously, it did and I got to work googling how to get in touch with them.

Just Ask!

Yup. You know you can’t wait for opportunities to land in your lap, right? If there is a show you want your work to be included on or a popular design blog you want to be featured on step one is simply asking. What is the worst that can happen? They say “no” and you move on.

Show Your Stuff

Where can your work be seen now? What other media coverage have you had? Has anything else notable happened with regards to your work? These are all things to include in your outreach attempts. It simply creates credibility and validates your abilities as a creative.

Be Genuine

People who get a lot of pitches can smell BS from a mile away. Keep your tone conversational and friendly but don’t completely over do it. Share a little about your background, your story, why you love what they do, and leave it at that. Short, sweet, and sincere.

Practice Patience

I know sometimes when doing your own PR or trying to market yourself, you send out emails and who KNOWS if anyone is reading them. Right? I feel like this all the time. Odds are though, someone is reading them! But if they don’t respond right away (or at all), don’t take it personal. It may not be the right time or fit for whoever you are reaching out to. When I emailed Chip and Joanna, it was more than a month before I heard a peep back from them. And even then, it took months before I saw my artwork on the show. (Actually, a friend of mine tagged me on social media because Joanna instagramed my piece front and center!! I had *almost* forgotten about it!)

Curious About Specifics?

Want to know word-for-word what I sent to the people at Fixer Upper? Input your email below and I’ll send you the exact email that I sent to them. ┬áHave more questions? Leave a comment here or you can always reach me here.