How I Landed My Work on HGTV’s Fixer Upper


“How did you get your artwork on the show??” This is one of the most common questions I get from people who find out my work has been on the show, Fixer Upper. But really, It was very simple. I’ll break it down for you.

Do Some Research

The weekend before I sent that first email to the folks at Fixer Upper, I binge watched the show. I had never seen it before but had watched it at the suggestion of my husband and mother-in-law. Like everyone else, I was hooked. By watching the show (more like obsessing over!), it gave me some context and a sense of whether or not my work would fit in. Obviously, it did and I got to work googling how to get in touch with them.

Just Ask!

Yup. You know you can’t wait for opportunities to land in your lap, right? If there is a show you want your work to be included on or a popular design blog you want to be featured on step one is simply asking. What is the worst that can happen? They say “no” and you move on.

Show Your Stuff

Where can your work be seen now? What other media coverage have you had? Has anything else notable happened with regards to your work? These are all things to include in your outreach attempts. It simply creates credibility and validates your abilities as a creative.

Be Genuine

People who get a lot of pitches can smell BS from a mile away. Keep your tone conversational and friendly but don’t completely over do it. Share a little about your background, your story, why you love what they do, and leave it at that. Short, sweet, and sincere.

Practice Patience

I know sometimes when doing your own PR or trying to market yourself, you send out emails and who KNOWS if anyone is reading them. Right? I feel like this all the time. Odds are though, someone is reading them! But if they don’t respond right away (or at all), don’t take it personal. It may not be the right time or fit for whoever you are reaching out to. When I emailed Chip and Joanna, it was more than a month before I heard a peep back from them. And even then, it took months before I saw my artwork on the show. (Actually, a friend of mine tagged me on social media because Joanna instagramed my piece front and center!! I had *almost* forgotten about it!)

Curious About Specifics?

Want to know word-for-word what I sent to the people at Fixer Upper? Input your email below and I’ll send you the exact email that I sent to them.  Have more questions? Leave a comment here or you can always reach me here.

Ready, Set, Launch! The New AIMM Collection Is Live. (Plus a Giveaway!)

I know what you are thinking…it’s about time, right?! I have been working on these pieces for what seems like forever. And I’m finally ready to put them out into the world. When I look at them, I couldn’t be more proud. I hope you enjoy them as well!

modern, reclaimed wood, wall art, black and white, wood, gold, geometric, modern, handmade, etsy, houston, interior design, unique wall art

Hat tip to the amazing photographer and my friend, Alyssa. She just moved back to Houston and lucky for me she was available to do these shots for me. If you are in the area and you need some similar work done, give her a shout. Below are some other pics that I love.

modern wall art, arrow, white and gold, painted arrow, etsy, reclaimed wood floor

modern wall art, wood wall art, wood sculpture, handmade, etsy, unique wall art, geometric art, living room art, bedroom artmodern design, modern art, unique wall art, reclaimed wood, living room art, bedroom art, home decor, geometric artSome other news I have includes my work being sold in a few more shops around the internets – and AHAlife.  And as soon as I can get my stuff listed, I will have a few pieces in a gallery out of NYC called Uprise Art. Pretty cool, huh? And last but not least, AIMM will have a piece in the DIY Network’s Blog Cabin 2015! Yeah, you know…HGTV!!! Can someone please pinch me?

So, in celebration I figured I would do a giveaway of one of my new pieces. Here’s the deal.

1. Head on over to my instagram feed and find the picture below. This arrow piece will be the prize.

arrow, black and gold, wall art, modern art, reclaimed wood, unique wall art

2. Follow my instagram feed and like the photo.

3. Re-post the photo and tag me (@brianna_land) along with the hashtag, #AIMMgiveaway.

And that’s it! I’ll pick a winner at random this Friday, April 17. XO!

/ Hey Look What I Found / 1

Elizabeth Gilbert (of Eat, Pray, Love.) struck a cord with me with this TED talk on success, failure and the drive to keep creating. My favorite quote? “I’m not going to quit. I’m going home.” via Swissmiss.


– Drooool…gorgeous furniture by Greg Klassen made from my favorite material (old wood) and glass. via Alyssa Renee.

Stained Wood Wall (click through for DIY instructions)

– I’m putting this stained wood wall on my want/to-do list for our next home. via A Beautiful Mess


Emily Jeffords has some excellent advice for new artists. My favorite is from Rachel T Robinson. But really, all 3 parts to her Artist-to-Artist series are good.

– I also loved this post about sticking to your health and fitness plan. It’s a constant struggle for me. Also, add me as a friend on Fitbit! I need all the encouragement I can get! (briannalland[at]


Giving Thanks And A Call For A Creative Mastermind Group

It’s been a while (I know…so cliche), but it’s a super rainy day here in Houston. Like 100%-chance-of-rain kind of rainy day. I have an old stump that’s calling my name but the weather isn’t cooperating so I thought I would write.

The holidays were good to AIMM. I had my 1st, 2nd, 3rd and 4th Etsy sales which was extra exciting! No small thanks to Etsy for featuring me as a Fresh Shop. Imagine my surprise when I opened up my daily email from Esty and saw my face and art staring back at me!


What a stupid quote they found though. Err, is that really written in my shop somewhere? Oh well…ha!

I have a pretty strong hunch that the feature had a lot to do with the amazing photos that Ashley and Jared took as well. Other Etsy sellers take note – it’s worth it to splurge on great photos if you stink at taking your own like I do.

Guys, I am so thankful. Although these couple of sales may not seem like much to others, it totally does to me! This means there are folks out there that value what I am doing and are actually willing to pay me for my work. How cool is that? Which brings me to my next topic…I don’t want to lose momentum.

But first let me tell you a story. Once upon a time, I had this amazing group of women – Alicia, Ashley, Christina and Linnea. I had just started Homespun and similarly, these ladies were on their own creative business adventures. Once a month we would meet to talk about our individual goals, struggles and areas where we could help each other. Man were we productive! I think these ladies know, but I absolutely cherish these talks/therapy sessions. Things change though. Babies are born, cross-country moves are made and businesses are shuttered.

But here I am, on another creative adventure with AIMM. As much as I wish I could put that group back together again it just isn’t possible. So I am on a search for a new mastermind group. I am looking for 2-3 ladies with creative businesses who need some accountability and encouragement like I do right now. Interested? Help me keep this momentum going and send me an email – briannalland[at] so we can chat!

AIMM Etsy Shop Gets an Update!

A while back, I emailed my friend Ashley from Sugar and Cloth because I was in desperate need of some photography and styling help for my Etsy shop. The pictures I took were pitiful and it was obvious I needed professional help. It’s kinda…like when you need a haircut. No one in their right mind attempts it on their own. It’s better to leave these types of things to the experts. And I contacted Ashley because she is uh…amazing at this sort of thing?! I mean, just look at her blog and follow her Instagram feed for proof.

Anyway, Kelly and I loaded up all of my wood art and headed over to her super cool studio over in EADO (East Downtown Houston for non-Houstonians). We spent some time catching up and coming up with some ideas. Then her and guy Jared got to work. Below are a few of my faves.





Want to see more? Head on over to the AIMM Etsy shop! Thanks a million Ashley and Jared!

New In The AIMM Shop!

It’s been a bit of a stressful week here in the Land household. Yesterday I had my fourth interview for a job that I really hope I get. I should find out by the end of the week but in the mean time I’m obsessing over it of course. The only thing that calmed my nerves was whipping up this bad boy. And you can now find it listed in my Etsy shop!


It is a smaller piece than the other panel I made. I have 3 more blank squares waiting for me in the studio so keep your eyes peeled for those. Here are a couple of triangles that I finally got around to listing in the shop also.



I like the lighter one best, but that’s just me.

I have decided that I should probably set up a Facebook page for all AIMM stuff so that I don’t keep annoying my nice friends and family with all my photos. So, if you would like to keep up with all things AIMM then head over and give it a like!

Adrift In My Mind Etsy Shop!

I started playing around with woodworking last year around the time I found out that Whimseybox was moving to Boulder, CO and I was going to be out of a job. It has been about a year now and this thing that started out as an itch I had to scratch has turned into something that I can’t not do. Hope that makes sense.

The funny thing is, I have never considered myself very “crafty” at all. I kind of joked all the time that I was the opposite actually. Even though the past several years of my life have kind of revolved around crafty folks, I never considered myself part of the club. But what I’m doing now just clicks. I am not by any means an excellent woodworker and I’ve taught myself everything by trial and error. There are surely better ways to do some of the things I am doing, but for now it works.

So, I’m putting myself out there and opened an Etsy shop with count them…2 items for sale! I will be adding more as quickly as my hands can make them, but I hope you like what is there now. I also have a meeting tomorrow with a really awesome shop that I totally admire to talk about some of the things I am making. Not sure if anything will come of it, but I’ll be sure to report back here if it does. Here’s what I have up in the shop so far.


This is listed as a coffee table, but could be hung as a wall panel also.


This one is my favorite for sure. This took a lot of work to get everything lined up correctly and the colors right, but I love the result.


This is an Instagram photo of the panel before I cut off the edges. I think it looks pretty cool this way, too!

I’ll be sure to update here when I post new things in the shop. Go have a look at Adrift In My Mind and let me know what you think!

Sofa Table Transformation

Well hellooo there! I’m not sure how long it has been but I do know that it’s been so long that my hosting expired and I lost all my old content. Ooops. :-)

Anyway…look what I did to this old sofa table my mom gave me! My obsession with old wood continues and I have a few other things in the works including a rad coffee table that is being listed on Etsy within the next few days. Take a look at my photos up top for a sneak peek at that table.

This table that I gave a makeover to was given to me and I’ve had the idea in my head for the longest time. I finally got around to doing it (since I’m currently unemployed…). I found the old wood from a salvage yard here in Houston. I took all they had because I’ve had a hard time finding thin wood that wasn’t tongue and groove. The guy I bought it from said it was taken from an old house in River Oaks. If you aren’t familiar with River Oaks it’s synonymous with “where the rich folks live.”

Here is the before. I promise I didn’t try to take a crappy picture just to make the finished product look better. Pretty fugly, right?


And here are a few after shots.



And here’s another in it’s natural habitat. What do you think?